“Dating Apps / Relationship Apps: A New Direction”, by Happy Couple, CEO Julien Robert
The landscape of online dating and dating apps has come a long way since the first site went live over two decades ago. It’s quaint to think that people used to find dates and mates through jobs. Or friends. Or chance encounters in bars.
Today, there are thousands of dating apps on the market ranging from the general to the specific – dating sites for mature singles, farmers, and even vegetarians. Whether gay, straight, bi, trans or into open relationships, people can virtually meet dozens of potentially compatible matches with just a few keystrokes and without ever leaving their living rooms.
But what about after they’ve met someone? For years, there weren’t any apps designed to make sure those online matches went smoothly or that helped determine that the match was, in fact, a good match at all.
The most exciting development in the dating app arena are their companion pieces – apps designed to speed up the getting-to-know-you process so users can find out more quickly if they’re well-matched, and if they’re not, what they can do about it. Call it the Angie’s List Effect. Broken dishwasher? Find a plumber with Angie’s List. Broken relationship? Fix it with the help of an app.
While this specific niche in the market is still developing, Happy Couple is a standout. Launched on Valentine’s Day of 2016, Happy Couple is a well-designed, spunky quiz game where users guess their partner’s answers to questions about communication, sex, emotions, responsibilities, recreation and their partner’s background and favorite things. Think the Newlywed Game, only without those primitive cards those TV game players had to ink up with giant markers and hold over their heads.
Instead, in this simple game, just five questions are delivered each day and game players answer them any time they want – in line for lunch at the food truck, on hold listening to Muzak, during a coffee break at work.
The two halves of the couple work as a team and get points for matches which result in reaching new levels and being rewarded with a choice of challenges designed to enhance the relationship. The most intriguing element to Happy Couple is that the game is not only geared to heterosexual couples, but to gay and lesbian couples and even those self-described as “other.” Additionally, the questions and the daily relationship tips are tailored specifically to the players depending on if they are dating, living together, married or are in some other “it’s complicated” relationship.
This goes way beyond the scope of competing dating apps that are therapy apps aiming to fix what’s wrong. Instead, this is a true relationship game that has the couple – the game’s player – really interact.
There are a few glitches – it can be slow at times and some new features such as a between-couples competition has yet to launch – but these don’t detract from the experience. And the conversations the app generates turns out to be the true value behind the fun experience.
ABOUT HAPPY COUPLE: Happy Couple is an innovative app designed to broaden and deepen couples’ relationships, whether just a few weeks along or after 25 years of marriage. Founded by CEO, Julien Robert; Dr. Lonnie Barbach, head of content; Arnaud Le Mérour, CMO; and Erin Johnson, art director — the dynamic team with French and U.S. roots has developed a fun, witty, informational technology offering that is transforming the way couples look at their connection and affinity. For more information, visit: happycouple.co.
(Published: Tuesday, August 9, 2016, at 10:15 AM EDT. It was submitted to me through Public Relations firm Beyond Fifteen.)