“The Evolution of Digital Comics” (Guest Post)

The Evolution of Digital Comics” by Amy Boyd

One of the reasons why comic books remain popular is because of their appeal across ages. Not only do younger people appreciate these stories, but even older audiences as well. This is why even if comic books have already evolved over the years, they remain relevant.

These days, actual comic books are no longer that popular. You don’t see people flocking to magazine shops just to get the latest copy of a superhero story. This does not mean though that the culture is dead.

In fact, it is more alive than ever. The reason why it stays popular is because everything was brought to an entirely different platform. Digital comics or webtoons are now a big deal. They are a mix between reading from a real comic book and watching a video.

You are still reading the story, but you can see better images and you can also add sound effects. You need to scroll from one page to another just like how you to do it in a comic book. You can also read the content wherever you go, even if you don’t have Internet access.

The whole concept might seem like a step back from the idea of just sitting down and watching a video. However, a lot of people have become really interested with this concept and this paved the way for the popularity of webtoons.

In short, the comic book fever will remain for a very long time. Check out the infographic below and find out how digital comics were born.

The Evolution of Digital Comics

(Posted: Thursday, November 9, 2017 at 9 AM EST)

Dating and relationship apps: how do they help people find and keep romantic partners?

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“Dating Apps / Relationship Apps: A New Direction”, by Happy Couple, CEO Julien Robert

The landscape of online dating and dating apps has come a long way since the first site went live over two decades ago. It’s quaint to think that people used to find dates and mates through jobs. Or friends. Or chance encounters in bars.

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Today, there are thousands of dating apps on the market ranging from the general to the specific – dating sites for mature singles, farmers, and even vegetarians. Whether gay, straight, bi, trans or into open relationships, people can virtually meet dozens of potentially compatible matches with just a few keystrokes and without ever leaving their living rooms.

But what about after they’ve met someone? For years, there weren’t any apps designed to make sure those online matches went smoothly or that helped determine that the match was, in fact, a good match at all.

The most exciting development in the dating app arena are their companion pieces – apps designed to speed up the getting-to-know-you process so users can find out more quickly if they’re well-matched, and if they’re not, what they can do about it. Call it the Angie’s List Effect. Broken dishwasher? Find a plumber with Angie’s List. Broken relationship? Fix it with the help of an app.

While this specific niche in the market is still developing, Happy Couple is a standout. Launched on Valentine’s Day of 2016, Happy Couple is a well-designed, spunky quiz game where users guess their partner’s answers to questions about communication, sex, emotions, responsibilities, recreation and their partner’s background and favorite things. Think the Newlywed Game, only without those primitive cards those TV game players had to ink up with giant markers and hold over their heads.

Instead, in this simple game, just five questions are delivered each day and game players answer them any time they want – in line for lunch at the food truck, on hold listening to Muzak, during a coffee break at work.

The two halves of the couple work as a team and get points for matches which result in reaching new levels and being rewarded with a choice of challenges designed to enhance the relationship. The most intriguing element to Happy Couple is that the game is not only geared to heterosexual couples, but to gay and lesbian couples and even those self-described as “other.”  Additionally, the questions and the daily relationship tips are tailored specifically to the players depending on if they are dating, living together, married or are in some other “it’s complicated” relationship.

This goes way beyond the scope of competing dating apps that are therapy apps aiming to fix what’s wrong. Instead, this is a true relationship game that has the couple – the game’s player – really interact.

There are a few glitches – it can be slow at times and some new features such as a between-couples competition has yet to launch – but these don’t detract from the experience. And the conversations the app generates turns out to be the true value behind the fun experience.

ABOUT HAPPY COUPLE: Happy Couple is an innovative app designed to broaden and deepen couples’ relationships, whether just a few weeks along or after 25 years of marriage. Founded by CEO, Julien Robert; Dr. Lonnie Barbach, head of content; Arnaud Le Mérour, CMO; and Erin Johnson, art director — the dynamic team with French and U.S. roots has developed a fun, witty, informational technology offering that is transforming the way couples look at their connection and affinity. For more information, visit: happycouple.co.

(Published: Tuesday, August 9, 2016, at 10:15 AM EDT.  It was submitted to me through Public Relations firm Beyond Fifteen.)